01 ● M4B marketing

Your outsourced marketing department

We don't just "run ads" — we implement a system that generates leads, builds a loyal community and turns your brand into a market leader.

Services

Full stack

01

SMM & Influence

Viral content, living communities and top-tier blogger collaborations.

02

Traffic & Leads

Profitable traffic focused on ROI and a steady flow of sales requests.

03

Branding & Design

Identity that broadcasts status and sells trust.

04

Web Development

Fast websites that convert visitors into buyers.

05

Trade Marketing

Stimulating sales right where purchase decisions are made.

06

Production

Reels, Shorts and creatives you can't scroll past.

07

Product R&D

Product and packaging development: from hypothesis to shelf.

08

Global GTM

Entering world markets: strategy, adaptation, distribution.

09

Turnkey Marketing

An outsourced marketing department leading all processes.

Case studies

Results, not promises

Product R&D · Global GTM · Influencer

CROWN: MAX FLOW charcoal & brand scaling

Three years with the world leader of premium charcoal: product R&D, a flagship launch and global expansion.

+85% global sales: from 7 to 13 containers per month
  • Co-developed patented MAX FLOW charcoal with a central air channel (−30% aerobic fading)
  • Rebuilt SMM from broadcasting into a community model: UGC and viral specials
  • Built an ambassador system and seeding boxes for new SKU launches
  • Designed B2B incentive programs for distributors and retailers
  • The product became the category benchmark; three-time 'Charcoal of the Year' (2021–2023)
Brand Building · GTM · Sensory

CROWN: launching Sapphire Crown tobacco from scratch

Designed, launched and scaled a premium tobacco brand: from the sensory lab to federal retail.

'Tobacco of the Year' within the first period on the market
  • R&D participation: flavour profiles and the line's flavour matrix
  • Brand platform, identity and packaging design
  • Three-phase GTM: top-100 master sampling → influencer campaign → federal retail
  • High repeat purchase rate in B2B and B2C; premium margins
Lifestyle · Merch · Events

CROWN: apparel capsule, tours & stands of the year

Turned a charcoal maker into a cult lifestyle brand: designer streetwear capsule, dozens of tours and expo production.

Two-time 'Stand of the Year' at international exhibitions
  • Designed and produced a full streetwear capsule — hoodies, oversized tees, shorts
  • Organised dozens of local and international B2B events and tours
  • Stand architecture: interactives, instagrammable zones, B2B meeting areas
  • Set the industry trend for designer merch; LTV and loyalty growth
Turnkey Marketing · Rebranding

Aircraft: ×2.5–3 sales growth in 6 months

Full marketing leadership as an outsourced CMO: from B2B mechanics to rebranding and handover to an in-house team.

From 2–2.5 to 5–7 tonnes of tobacco per month
  • Distributor incentive programs and regional B2B tours
  • Ambassador program built from scratch, seeding, festival presence
  • Rebranding, website relaunch and an apparel capsule
  • SMM production and process handover via a 12-month roadmap
Sales Ops · CRM · Trade · Celebrity

VLIQ: sales infrastructure in Moscow from scratch

Not just promotion — we built the brand's operating system: office, sales team, logistics, CRM and 10 trade programs.

100% funnel transparency after CRM implementation
  • Organised a Moscow office, sales department and logistics
  • CRM: from first touch to receivables
  • 10 incentive programs for distributors, retail staff and consumers — selected by ROI
  • Collabs with Molodoy Platon and Pol Punch plus a blogger grid
FMCG · Licensing · Key Accounts

Diadar: 'Barboskiny', X5 and school supply

Rebranding, a licensed collab with a top kids' franchise, and entry into federal retail and the education sector.

Listed in X5 (Pyaterochka, Perekrestok), Metro, Auchan, Lenta
  • Packaging redesign for key lines: hematogen, bars, healthy sweets
  • Kids' line with franchise characters — lower trial barrier
  • Certification and a B2G channel: official supplier to schools and kindergartens
  • Leap from local chains and gas stations to federal retail
Performance · Partner Network · SEO

AvtoOko: leads ×2.3 — from 2,500 to 7,000/month

A multichannel lead generation system for a federal tachograph card service: partner points, referrals, performance and geo-SEO.

6,000–7,000 targeted leads per month with a lower CPL
  • Partner issue-point network: photo shops, print shops, pickup points, logistics hubs
  • Referral program for drivers and fleet owners
  • Yandex.Direct and VK Ads rebuild: B2B/B2C split, hyperlocal creatives
  • Geo-SEO: 'tachograph card + city' at the top of organic search
Global GTM · Turnkey · R&D

OVEN: from launch to 5 continents in 2 years

Full turnkey marketing for a premium hookah oven maker: world expansion, R&D participation for OVEN 2.0 and smart features.

Brand presence on 5 continents
  • Adaptive market-entry strategies: Europe, Asia, both Americas, Middle East, CIS
  • Participation in smart-relay development and OVEN 2.0 preparation
  • Global PR & influencer network, content production, tours and exhibitions
  • After 2 years of management — moved to strategic consulting
R&D · Packaging · Trade

OVEN: self-burning charcoal packaging in 1 month

An engineering-marketing sprint: portion packaging that burns together with the coal — no ash, smoke or odour.

A unique product became the key USP and a category trend
  • Kraft and paper failed tests — found a material that burns without residue
  • Bonding without chemical glues
  • Packaging design + full trade marketing and SMM for the new category
End-to-End Product · Branding

OVEN: tobacco line from idea to shelf in 12 months

Full launch leadership: flavour lab, contract manufacturing, branding and marketing launch.

A ready, high-margin product in a regulated market
  • Flavour matrix: dozens of iterations with flavour houses and focus groups
  • Production site audit and adaptation, tech-card rework
  • Identity, packaging, SMM, trade and blogger work
  • Consulting on new flavour lines — ongoing
Rebranding · Packaging · SMM

SWAG: total rebranding in 90 days

Express relaunch of a tobacco brand: 4 concepts, new packaging for the whole SKU matrix and a rebuild of all digital touchpoints.

Full cycle research → printed packaging → SMM in 90 days
  • Category audit and defence of 4 conceptual directions
  • New packaging: graphics, typography, flavour colour-coding
  • Tone of voice and metacommunication, new content guidelines
  • Increased brand interest in B2B and B2C
International Expansion · TPD

MUSTHAVE: entering the EU market

European market research, a 12-month marketing plan with a financial model and TPD-compliant packaging adaptation.

Legally safe EU entry and infrastructure for a master distributor
  • Market capacity, competitor and distribution-chain audit in the EU
  • 12-month plan with ROI and unit economics
  • TPD packaging: warnings, languages, pictograms — without losing brand identity
  • Pitch decks and a B2B sub-landing for the master distributor
Also among our clients
  • Студия Артемия ЛебедеваStrategic consulting
  • ЯндексPerformance & Strategy
  • 2ГИСSpecial projects
  • ВКDigital strategy
  • Тульский табачный заводTobacco R&D
  • ENSOHardware R&D
  • SHIIProduct launch
  • HQDConfidential project

Some projects are covered by non-disclosure agreements (NDA): we disclose the fact of cooperation but not the implementation details.

Let’s talk

Have a project? Tell us — we’ll propose a solution

Every case is personal: no templates, focus on measurable results.

Request sent. We will get back to you shortly!

Telegram — message us krpl1208@gmail.com +7 925 066-74-86
We use Yandex Metrica for analytics. By continuing, you agree to anonymised data processing.